As the monsoon season approaches, Thailand’s hospitality industry is gearing up to face the challenges of the low season. With fewer tourists and decreased revenue, hotels in Thailand must find new and innovative ways to attract customers and stay competitive during this time.
The good news is that digital marketing can help hotels in Thailand to increase their visibility, attract more customers, and ultimately increase their revenue during the low season. In this blog post, we will discuss 10 winning strategies for hotel marketing in Thailand’s low season and how The KPI Plus can help hotels to execute these strategies effectively.
Leverage Regional Distribution Channels
One strategy that hotels in Thailand can use is to leverage regional distribution channels such as tiket.com. With its popularity in Thailand and neighboring countries, tiket.com can help hotels reach a wider audience and tap into new markets.
Use Meta Search Engines
Hotels can also use meta search engines like Google Hotel Ads and TripAdvisor to increase their visibility and bookings. These platforms allow hotels to showcase their property and pricing information to potential customers who are actively searching for accommodation options.
Retargeting Ads
Retargeting ads are another effective strategy for hotels during the low season. By targeting customers who have previously shown interest in their hotel or visited their website, hotels can increase their chances of converting these potential customers into actual bookings.
Data-Driven Insights
Data-driven insights are essential in making informed decisions about digital marketing strategies. By analyzing customer data, hotels can identify trends and opportunities, and make data-backed decisions on marketing strategies.
Customer Reviews
Customer reviews and user-generated content can help hotels build trust and credibility with potential customers. By showcasing positive reviews and engaging with customers on social media, hotels can create a strong and loyal customer base.
Mobile Optimization
Mobile optimization is another important factor in digital marketing. With more and more travelers using their smartphones to research and book their trips, it is crucial for hotels to have a website and booking engine that is optimized for mobile devices.
Virtual and Augmented Reality Technologies
Hotels can use virtual and augmented reality technologies to showcase their property and provide a unique and engaging customer experience. By offering virtual tours and 360-degree views, hotels can give potential customers a taste of what they can expect when they arrive.
Promote Packages and Discounts
During the low season, hotels can also promote packages and discounts to attract more customers. By offering special deals and packages, hotels can incentivize customers to book their stay during the low season.
Collaborate with Influencers
Collaborating with influencers is another effective strategy for hotels in Thailand. By partnering with influencers who have a strong following and influence in the travel industry, hotels can increase their visibility and reach a wider audience.
Email Marketing
Email marketing is an effective way for hotels to stay in touch with their customers and promote their property. By sending targeted emails with special deals and promotions, hotels can increase their bookings and revenue during the low season.
Conclusion
The low season in Thailand’s hospitality industry presents a challenge for hotels, but also an opportunity to implement new and innovative digital marketing strategies. By leveraging regional distribution channels,using meta search engines, retargeting ads, data-driven insights, customer reviews, mobile optimization, virtual and augmented reality technologies, promoting packages and discounts, collaborating with influencers, and email marketing, hotels can increase their visibility, attract more customers, and ultimately increase their revenue during the low season.
Working with a digital marketing agency like The KPI Plus can help hotels to execute these strategies effectively and stay competitive in the industry. By providing insights into customer behavior, trends, and opportunities, The KPI Plus can help hotels to make informed decisions about their marketing strategies and optimize their digital presence.
With the right digital marketing strategies in place, hotels in Thailand can turn the low season into a time of growth and success. By embracing new and innovative approaches to digital marketing, hotels can attract more customers, build a strong and loyal customer base, and increase their revenue year-round.