Digital Marketing Solutions
In recent years, social media has become an increasingly important distribution platform for hotels in Thailand.
Digital Marketing Solutions
Social ads are an effective way for hotels in Thailand to increase their visibility and reach, and drive more bookings and revenue. Here are some key reasons why social ads are good for hotels in Thailand:
Targeted reach: Social ads allow hotels to target specific audiences based on demographics, interests, and behaviors, to reach potential guests who are most likely to be interested in their property. Cost-effective: Social ads are generally more cost-effective than other forms of advertising, such as print or TV ads. Measurable results: Social ads provide detailed insights and metrics, such as impressions, clicks, and conversions, that hotels can use to measure the performance of their ads. Increased engagement: Social ads can help hotels increase their engagement with potential guests, through features such as comments, likes, and shares.
read moreContent Marketing (Facebook, Instagram, TikTok)
The hotel’s content strategy focuses on creating and sharing valuable, relevant, and consistent content across platforms such as Google Business Profile, Facebook, TikTok, and Instagram through creative design and mobile video production to attract and retain its target audience, drive profitable customer action, establish thought leadership, build trust, and support SEO efforts to enhance the overall digital marketing strategy
Search Engine Marketing (SEM) or Google Search Ads
The hotel employs paid advertising on search engines and social media platforms such as Google Search, Metasearch, and Pay Per Click to reach its target audience and drive traffic to its website, thereby increasing visibility and effectively reaching potential customers.
Google Display Network (GDN)
The hotel’s content strategy focuses on creating and sharing valuable, relevant, and consistent content across platforms such as Google Business Profile, Facebook, TikTok, and Instagram through creative design and mobile video production to attract and retain its target audience, drive profitable customer action, establish thought leadership, build trust, and support SEO efforts to enhance the overall digital marketing strategy
Hotel revenue solutions optimize all revenue streams, not just room rates and occupancy
~ The KPI Plus
Direct to Customer (D2C)
The hotel utilizes direct communication channels such as Line OA, WhatsApp Business, or Facebook Messenger, and leverages email marketing with a focus on remarketing to reach previous guests and website visitors through its mailing list, with the aim of re-engaging with past customers, increasing brand loyalty, driving direct bookings, and improving customer retention.
Search Engine Optimization (SEO) for hotel
The hotel focuses on optimizing its website and content with the aim of ranking higher in search engine results pages (SERPs) and driving organic traffic to its website through the use of valuable keywords, enhancing its visibility and reach to potential customers.
Influencer Marketing & Management
Influencer Marketing or Key Opinion Leader (KOL) marketing is a form of digital marketing for hotels that involves collaboration with individuals who have large social media followings, such as on Instagram, TikTok, and YouTube. These influencers promote the hotel and its services to their followers, with the goal of reaching a new audience, increasing brand exposure, and building trust through third-party endorsements
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