Author Archives: The KPI Plus

Benefits of RMS in demand forecasting and pricing strategies.

Revenue Management Systems (RMS) are integral to modern business strategies, particularly in industries such as [...]

Cyber Security in Hospitality: Safeguarding Your Digital Assets

Cyber Security in Hospitality Understanding the Threat Landscape in Hospitality The hospitality industry faces a [...]

Marketing Mix Modeling: Data-Driven Strategies for Direct Booking.

What is Marketing Mix Modeling? Marketing Mix Modeling (MMM) is a statistical analysis technique used [...]

Hotel PPC Strategies

Hotel Pay-Per-Click (PPC) advertising is an incredibly effective tool for promoting hotel businesses. Advertisers pay [...]

8 Benefits of SEM for Hotel Businesses You Need to Know

The Benefits of SEM make Search Engine Marketing (SEM) a crucial digital marketing strategy for [...]